A New Kind of Launch at Aura Sanctuary
On November 1, 2025, something fresh is arriving in the world of wellness.
Moodzee, a new aromatherapy brand from Auratherapy, is debuting at Aura Sanctuary NY— the immersive wellness project by Laura McCann and Jim Levinson that has reimagined how we experience scent, sound, and self-care.
It’s a fitting home for the launch. Aura Sanctuary was built as a space for awakening through the senses, blending energy work, art, and fragrance. Moodzee captures that same spirit — transforming the ancient art of aromatherapy into a modern lifestyle tool designed for today’s on-the-go generation.
“We all need solutions for the better breath — and we need these to come with us,” says Laura McCann, Founder of Auratherapy. “Scent is about changing how we feel, but not all scent is the same. Moodzee is the solution to breathable, portable aromatherapy in a form that’s truly user-friendly. The aromatherapy industry needs a reinvention.”
The Aura Sanctuary Connection
The Aura Sanctuary project began as a pop-up experience in New York City and will soon expand into a permanent home in Asheville, North Carolina. Designed to merge chakra healing, art, and intention, it offers visitors a multi-sensory exploration of balance and transformation.
Hosting Moodzee’s debut at Aura Sanctuary is symbolic — both are part of a movement to make wellness accessible, experiential, and authentic. Just as Aura Sanctuary guides guests through the seven chakras, Moodzee empowers users to navigate their emotions through scent — anywhere, anytime.
Aromatherapy, Reimagined
Aromatherapy is a $10 billion global industry, yet much of it remains stuck in outdated models and “woo-woo” marketing. Moodzee brings a fresh perspective: clean, modern, and intentional.
With colorful packaging, accessible price points, and authentic wellness messaging, Moodzee was created for Gen Z — a generation that values mental health, emotional balance, and self-expression. Each product is made with organic essential oils in a jojoba base, formulated to deliver “feel-good scents that work.”
The Moodzee Collection
1. Single Note Essential Oil Rollerballs
Six pure, organic essential oils — Geranium, Orange, Lemon, Peppermint, Lavender, and Patchouli — designed for mood customization and layering.
2. Performance Blends
Three functional fragrances:
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Drive – For energy and motivation
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Focus – For clarity and concentration
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Reach – For confidence and courage
Each blend supports emotional regulation, focus, and resilience — daily tools for the modern mind.
3. Accessories That Make Wellness Portable
Moodzee extends beyond oils with playful, practical accessories:
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Vegan leather keychain bags that clip to backpacks or handbags
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Collectible charms and mini charm bags that hold your rollerball or diffuser pad — merging wellness with fashion
Together, they make aromatherapy portable, breathable, and beautifully wearable.
Why Moodzee Matters
More than 70% of Gen Z invests in wellness routines. They’re redefining what it means to care for themselves — seeking tools that fit into real life, not just rituals. Moodzee meets that need with simple, sensory solutions that move with you.
This isn’t about lighting a candle or scheduling a spa day. It’s about taking a deep breath in the middle of a meeting, a walk, or a commute — and feeling different, instantly.
Moodzee is beyond organic and beyond perfume. It’s a scent with purpose — part of a new generation of functional fragrances that align emotion with energy.
Part of the Auratherapy Ecosystem
As an innovation from Auratherapy, Moodzee builds on a foundation of science-backed energy healing, chakra balancing, and holistic fragrance. Based in Asheville, NC, and Miami, FL, Auratherapy continues to redefine what scent can do — and how it can make us feel.
All Moodzee products are made in the USA, cruelty-free, and woman-owned, aligning with Auratherapy’s commitment to conscious beauty and emotional wellness.
Availability
Moodzee officially launches on November 1, 2025, at:
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Auratherapy stores in Miami and Asheville
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Select retail and social commerce partners
FAQs
What is Moodzee?
Moodzee is a next-generation aromatherapy brand from Auratherapy, designed for Gen Z. It combines organic essential oils with portable, stylish accessories to make aromatherapy practical, fun, and emotionally effective.
Why launch Moodzee at Aura Sanctuary?
Aura Sanctuary embodies everything Moodzee stands for — transformation, creativity, and sensory awakening. It’s a space built to inspire self-awareness and emotional balance, making it the perfect environment to introduce a modern aromatherapy brand focused on feeling good and breathing better.
What makes Moodzee different from traditional aromatherapy?
Moodzee takes aromatherapy out of the spa and into daily life. Its products are portable, breathable, and designed for modern routines — not just rituals. With functional blends, clean ingredients, and fashion-forward accessories, it redefines scent as an everyday emotional wellness tool.
What are the key Moodzee collections?
Moodzee launches with:
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Single Note Rollerballs (pure, organic essential oils)
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Performance Blends (Drive, Focus, Reach)
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Accessories (vegan leather keychains, charm bags, and collectible charms)
Are Moodzee products safe for sensitive skin?
Yes. Each formula uses organic essential oils in a gentle jojoba base, making them safe, breathable, and non-toxic for daily use.
Where can I buy Moodzee?
Moodzee is available at Auratherapylife.com, the Aura Sanctuary pop-up, and Auratherapy stores in Miami and Asheville, as well as through select retail and social commerce partners.
Is Moodzee part of Auratherapy?
Yes. Moodzee is a new innovation under the Auratherapy umbrella — a woman-owned wellness company redefining fragrance as a healing, functional tool for modern living.