Practitioner Spotlight: Laura McCann

A: I’m Laura McCann, Founder, CEO and Chief Mood Booster of Auratherapy. I focus on the business side of things, but my background in fashion design, product development, and sourcing informs everything I do today. I started out as a child actress in Paris, and retail has always felt like my stage. Now, the products are my costumes, and I get to produce and direct the show myself. Auratherapy brought it all together for me—a way to merge creativity, performance, and business into one.

A: I began working as a professional actress at age six and launched my first company at 26. From there, I never stopped. I’ve always been an entrepreneur. My gift is to see an idea and create it, to bring something that doesn’t exist into form. That ability has carried me through every chapter of my life and continues to drive Auratherapy and Aura Sanctuary.

A": I most identify with the Third Eye Chakra. My aura is yellow with a green center, but my Third Eye is always my strongest. It’s all about seeing possibilities, insights, and patterns that others may miss. Paired with my Solar Plexus—which is also big and bold—I not only see the vision but get it done. That balance between vision and execution is my raison d’être.

A: My superpowers are my ability to move seamlessly between vision and detail, left and right brain, creativity and execution. Like a Swiss Army knife, I love it all—especially the creative process. I’m also obsessed with translating cultural trends into products and experiences that feel fresh and meaningful. For me, it’s never just about an idea—it’s about making it real.

A: I split my life between Asheville and Miami. Asheville grounds me with its mountains and natural beauty, while Miami sparks my creativity with its vibrancy and edge. Both environments give me balance—the quiet inspiration of the mountains and the dynamic energy of the city.

A: I created Aura Sanctuary to bring together people I adore—my besties, collaborators, and fellow healers. Everyone involved is someone whose beauty, talents, and passion inspire me, and I wanted to build a platform for us to share that with others. Using my ability to plan and produce, I designed Aura Sanctuary to be an interactive, experiential event of the caliber I always dreamed of attending myself. Ultimately, I create the things I want to experience, and I can’t wait to spend four weeks immersed in this space with such amazing people.

For Laura, Aura Sanctuary is more than an event—it’s a stage, a canvas, and a living creation. She brings vision, detail, and heart into everything she touches, making the sanctuary a place where energy and artistry meet.